Archive for Product Recommendations

SAMPLE WEDDING ALBUMS

Finaon and accomplished photographer Bryan Caporicci is no stranger to selling albums in his photography business.  He is the creator of “Sprouting Photographer“, an educational site dedicated to teaching photographers the business of of photography.  We wanted to share one of his articles from that site that touches on a subject that’s obviously near and dear to us =)

 

Why sample wedding albums are important for photographers

The process of buying a car is one that is not very enjoyable by many, but it’s something that we have to do from time to time. Imagine that you are in the market for a new car, and you happen to have your heart set on a Volkswagen – you love what they stand for, you appreciate the German engineering and you picture yourself feeling proud driving a VW. In hopes to look at the different options, you schedule some time in your busy schedule drive to the local Volkswagen dealership to look at their line-up and see what’s involved. You aren’t sure exactly which model you’d like to buy, but you know that you definitely are leaning towards an SUV because they have more space.

When you walk into the Volkswagen dealership, you are treated like royalty. These guys are pros. You’re greeted by a friendly receptionist, she offers to take your coat, you are offered coffee and there is comfortable seating. You meet with a no-pressure salesperson who is extremely knowledgeable about their products and he educates you about your options in their SUV lineup – the Volkswagen Tiguan and the Volkswagen Toureg.

They’re doing everything perfect. Textbook sales routine. You feel good about making a buying decision.

After hearing about the Tiguan vs the Toureg, you are leaning towards the more expensive Toureg because the salesperson explained to you how it has more trunkspace, more room all around and is built on a more robust frame and therefore drives much smoother. It’s a fair bit of a price jump to go from the Tiguan to the Toureg, but so long as you feel it’s worth it, you are thinking that that might be the best decision for you and your family.

“Great”, you say, “the Toureg seems like the perfect option for me. Can I take a look at one and take it for a test drive?”. You’re practically sold. You’re excited to get in this sweet German machine and feel the smooth ride that you’ve sold. You want to see that your son’s hockey bag will fit in the trunk and check out the built-in DVD player that will keep your kids entertained on long road trips.

“Oh no”, the salesperson tells you. “We don’t have the Toureg here. I can show you a Tiguan though, and then I can show you some pictures of the larger and more luxurious Toureg. Sound good?”.

Hang on right there. This wouldn’t happen. Never. No way. A car dealership would never try and sell a product that they can’t show you. They wouldn’t expect you to invest the extra money without letting you sit in the car or take it for a drive. That sounds crazy, right?

You’re right, it is crazy, and it’s why car dealerships have most of their products in-stock. That’s why a car salesperson is able to successfully sell on emotion – they can show you the product, let you sit in it, let you take a drive in it and let you fall in love with it.

Showing all your products

As professional photographers, the same principles apply. Many photographers will offer a range of products, but only actually show one or two of them. Or they’ll have to explain one of the upgrades when asked about it instead of being able to show it. How can you explain the benefits of a fine-art print vs a regular print if you only have the regular print to show? How can someone fall in love with your albums with photo covers if all you have are leather-bound albums? This would be the exact same as the salesperson in the example above trying to sell you the Toureg when all he could show you was the Tiguan. In that context, it does seem a little bit crazy, doesn’t it?

Showing specific examples

Taking this idea another way, you can see how there is huge benefit to being able to show a potential bride and groom a specific album from a wedding you photographed at their venue as opposed to showing an album from another venue. When the bride and groom can see your work at their wedding location, they can connect with your work so much more. They feel that you “get” them and they can picture you photographing their wedding.

Studio samples

To be able to show a variety of product options as well as a wide array of wedding locations, it is my belief that you need to have many studio sample albums when meeting with a bride and groom. The more studio sample albums you have, the more you can be specific to their wedding when showing off your work. The more studio sample albums you have, the more options you can present to them and potentially offer them an upgraded finished product.

Action item:

My actionable lesson for today’s article is simple – order more sample albums! To be more specific, go back to your weddings from the last 2-3 years and pick out three weddings you photographed at venues that you’d like to photograph at again. Either order yourself a duplicate of that couple’s wedding album, or design a new album from that wedding to order as a sample. Be sure that every one of these albums is a different size, and has a different cover and page type. Moving forward, for every wedding you photograph this year at a venue you’d like to photograph at again, make it a part of your standard workflow to design and order a sample album within the month following the wedding. Again, make every one of these albums is a different size, and has a different cover and page type.

This will give you a good head-start on your studio sample album collection and give you two benefits:

  1. You will be able to talk and show images that you created specifically from a potential couple’s wedding location when showing them a wedding album.
  2. You will be able to show many options to potential couples when meeting with them, showing your diversity and the many product options (and upgrades) they can invest in.

 

 

Bryan Caporicci

Bryan Caporicci is an award winning wedding and portrait photographer based out of Fonthill, Canada. Bryan is a Fuji X-Photographer and in 2011, he was awarded his Craftsman of Photographic Arts (CPA) designation by the Professional Photographers of Canada (PPOC), making him one of the youngest photographer in Canada to receive this level of achievement. Bryan founded the educational website www.SproutingPhotographer.com where he writes, speaks and teaches about the business of photography. Bryan portfolio and website can be found at www.bcapphoto.com.

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Go to the next level with nextONE

Creased construction - Full spreads with or without mats can be

Finao reinvents the hybrid market with nextONE!

We’ve taken matted albums to the next level.  Flush and matted prints are combined in seamless, panoramic layouts, and with an easy-to-design philosophy that requires NO SPECIAL SOFTWARE, you will never have to fear
matted albums ever again!

The nextONE is available in all the same Finabulous cover options you know and love from previous ONE series albums, and it also features your choice of photographic luster prints like the original ONE, or giclée prints like the artONE.

Gorgeous conservation-quality mats are finished with an embossed accent around openings and sit nearly level with non-matted, “flush mount” areas.  Both mats and prints can cross the center crease, freeing you up for fresh new design ideas.

nextONE featuring lustre printing - photo credit: Danny Weiss

Luster print “flush mount” area sits level next to matted area where mat is on top of inset prints. One simple design makes this magic happen. Emboss detail surrounds mat openings. Photo credit: Danny Weiss

Design in any software that is capable of exporting a jpeg.  With the addition of a few simple rules, you can design virtually as you would for any other flush mount album, and BE FREE FROM TEMPLATES!! Simply use magenta (R=255 G=0 B=255) to indicate matted areas and we’ll craft each page according to your custom layout.  More details on design DOs and DON’Ts are found here.

And if you thought it couldn’t get any better, wait until you go look at the price! (Must be logged-in to view pricing as the privacy of our customers is highest priority) Base price includes 10 leaves/20 page-sides of printing, mats and full assembly, also your choice of nearly 150 cover materials including leathers, silks, linens and vegan options.  Additional spreads are available up to 32 leaves/64 page-sides and many cover upgrade opportunities exist as well.

Remember, cheap looking products attract cheap clients (read more)

Take it to the next level with nextONE.

Get started on your studio sample today!

Jamie Westman

Jamie Westman

Jamie is Finao's resident Guidance Guru and Marketing Assistant to the Queen of All Things Finabulous, Christine Perry-burke.

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NEW! Fashion Fabric

Authentic Louis Vuitton fabric on wedding album by Finao.

For all those who crave the designer flair, Finao introduces Fashion Fabric!  Authentic Louis Vuitton and Gucci fabric for your Finao album cover.  Fashion Fabric is available exclusively on Finao ONE, artONE and nextONE albums sized 8×10 and larger.

Fashionista dream wedding? OH YES!!

Authentic Louis Vuitton fabric on wedding album by Finao.

Authentic Louis Vuitton fabric on wedding album by Finao.

Each Fashion Fabric serves as the front cover panel, and is paired with a specially selected hand-finished leather that wraps around the spine and back. The Louis Vuitton fabric is paired with tan leather and the Gucci fabric is paired with a beautiful black leather.  Alternate cover designs and options are not available with this specialty cover option.

Fashion Fabric is available in Gucci fabric or Louis Vuitton fabric.

Fashion Fabric is available in Gucci fabric or Louis Vuitton fabric.

Finao has no connection with Louis Vuitton or Gucci. These albums are designed and created by Finao with authentic Louis Vuitton and Gucci fabric. They are not Louis Vuitton or Gucci products. Due to the cost and widely recognizable nature of these fabrics, swatches are not available.

Jamie Westman

Jamie Westman

Jamie is Finao's resident Guidance Guru and Marketing Assistant to the Queen of All Things Finabulous, Christine Perry-burke.

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NEW! The Marilyn print box by Finao

Marilyn-11x14-8x10-Closed

Introducing the new symbol for glamour: The Marilyn by Finao is the new take-two twist on the often imitated portrait box.

Marilyn-11x14-8x10-Closed

Left: 8×10 The Marilyn in “Moonflower” from the Brocades collection. Right: 11×14 The Marilyn in “Narcism” from the Addiction collection.

This envelope style box is sealed with a kiss (and a ribbon) and holds 10-12 or 15-18 matted images for one convenient price (mats sold separately) and is one of our best products yet for boudoir & portrait sessions!

Left: 11x14 The Marilyn with deep capacity (holds 15-18 mats) with black ribbon and lining.  Right: 8x10 The Marilyn in standard capacity (holds 10-12 mats) with white ribbon and lining.

Left: 11×14 The Marilyn with deep capacity (holds 15-18 mats) with black ribbon and lining. Right: 8×10 The Marilyn in standard capacity (holds 10-12 mats) with white ribbon and lining.

The Marilyn is available in an array of silks, linens & more to suit all of your portrait needs.  From child & family portraits, to seniors, to boudoir and glamour, The Marilyn provides a beautiful presentation for your images.

Options in four sizes to suit an array of print sizes:

Marilyn_Sizes

 

Simply upload your images and we will museum mount & mat your art and ship you a fully-finished product using your choice of photographic luster or metallic, or giclee on Hahnemuhle German Etching paper.  Or, if you prefer to do it yourself, you may order The Marilyn envelope only, and pair it with a 25-pack of the slip-in frame mounts available on our site, made by Seldex Artistic Albums in Australia.

Print & Assembly for The Marilyn by Finao includes museum-mounted matted prints finished with embossed accent. Image credit: Sandy Puc'

Print & Assembly for The Marilyn by Finao includes museum-mounted matted prints finished with embossed accent. Image credit: Sandy Puc’

PLACE YOUR ORDER NOW!

Jamie Westman

Jamie Westman

Jamie is Finao's resident Guidance Guru and Marketing Assistant to the Queen of All Things Finabulous, Christine Perry-burke.

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Attract the photography clients you want

Cheap Photographer gets cheap clients

I’ve never met a photographer that had a goal to be the cheapest.

I’ve never met a photographer who wanted to get the cheapest clients.

In fact, quite the opposite is true. 

As I speak with photographers I hear things like:

I’m not where I want to be yet, but I’m getting there.

I’m working towards attracting a different clientele, those that value photography more.

I put my minimum prices on my web site because I don’t want to deal with the brides who have a $1000 budget, they can go to a Craig’s-lister.

What I never hear is:

I wish my clients would spend a little less.

I really want to lower my prices so I can get more Walmart shoppers.

Nope that’s not what I hear.  That doesn’t seem to be anyone’s goal.

So I ask a simple question: if you don’t want to be the cheapest photographer and you don’t want the cheapest clients, then what would ever make you think you should provide the cheapest products? People will spend because they expect quality.  Quality of the images, quality of the service and quality of the products.  It’s only when the your clients are convinced that you are worth what you charge that they will be willing to pay what you charge.  You can’t attract a better quality of clients if you show samples of weddings where everything was done on a minimum budget.  Even if you have great images, if what they see looks like people who didn’t spend much then they won’t want to spend much themselves.

I remember being at a Bebbinar (Jen and Steve Bebb) where Jen was doing critiques of web sites and image presentations.  She noticed a photographer who had way too many images in her gallery, and she had a wonderful shot of Manolo Blahnik shoes buried thirty-some images in.  She pointed it out and said, “Look, if you want clients who can afford these shoes then put this at the beginning.  Clients with the money to spend will see that someone else with money to spend chose you, so they should too.”  Think about it.  Like-minded people do like-minded things.

Just this past weekend a photographer said he suddenly started getting most of his clients from Goldman Sachs and these people really wanted an heirloom album.  If you don’t have the quality product to back up the quality image you are presenting to a prospect, the budget you are looking for might just as well be looking somewhere else.

Lesson: show the best wedding you have.  The best dress, the best of everything.  Show that wedding in the best album you can get.  Make it special, make it quality and make it look expensive.  Maybe your prices aren’t where you want them to be, but they will never get there if you do not look like your expectation.

Cheap products will attract cheap clients.  They won’t expect to pay much.
Tacky products will attract tacky clients.  They won’t see the value.  Beautiful, high-end products will attract beautiful high-end people.  They will pay your price.

If you haven’t read Sarah Petty’s book, Worth Every Penny, you should.  It’s all about making sure that everything about your business is designed to say

I’m worth what I charge.

With a little help from gorgeous, heirloom-quality albums by Finao, you’ll be saying:

I’m exactly where I want to be with clientele that values my photography and the presentation I can create for them.

Browse through our Pinterest Boards for some album inspiration!

pinterestlogo

Christine Perry-Burke

Christine Perry-Burke

Managing Partner and "queen" of Finao. I'm responsible for all the cool materials and products at Finao. A vegetarian and animal lover to my core, we run a dog friendly office. I believe Finao should be a good corporate citizen and tread lightly on our planet.

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Valentease ‘em in 2014

Valentease 'em with heart-stopping portrait products from Finao.

With Finao, there are endless ways to Valentease your client’s special someone!

Not only does Finao have 17 different colors, textures and materials in the color of love but we also have a great selection of products that are perfect for creating the ultimate tease.

Got something to hide?  Consider a Portfolio Box (available in sexy black silk) or The Marilyn, our brand new solid envelope (available in 3 different shades of red and more).  These products present a selection of individually matted images all tied-up and ready to be slipped open and enjoyed. ;)

Choose from four sizes: 8×0, 10×10, 11×14 and 13×13 for both your box and your envelope.  The Marilyn holds 10-12 or 15-18 matted prints, where the Portfolio Box has capacity for up to 18 (standard) or up to 25 mats (deep) to accommodate your larger sessions.  We have to say the Marilyn in “Lip Lock” has been a super hit at shows.

The Marilyn - a stylish envelope-shaped box option for prints

The Marilyn – a stylish envelope-shaped box option for prints

Some Valentine's themed cover options available on The Marilyn print envelope by Finao.

Some Valentine’s themed cover options available on The Marilyn print envelope by Finao.

Albums better suit your style?  Then take a look at Elements (available in 17 red/pink fabrics and leathers) and playBOOKs (available in 9 red/pink fabrics and fauxs).  Both are very fast turn around, usually a few days for Elements and less than a week for playBOOKs.  Elements are a self mount book, perfect for the “do it yourselfer” and can hold as few as 10 prints up to 40.  playBOOKs are fully finished albums and start with 10 spreads/20 sides and can go all the way to 50 spreads/100 sides.  Both are economical, beautiful and exquisitely made.  Just add your hot images and both become as sexy as you want them to be.  Try “Love Junky” (leather upgrade) on an Element, or “Lady Danger” on a playBOOK.

Lady Luck silk on left, Love Junky leather on right.

Lady Luck silk on left, Love Junky leather on right.

Leathers in the color of love available with the Leather option on  Finao Elements self-mount albums.

Leathers in the color of love available with the Leather option on
Finao Elements self-mount albums.

Fabrics and fauxs in rosy shades available on all Finao playBOOKS and Elements albums.

Fabrics and fauxs in rosy shades available on all Finao playBOOKS and Elements albums.

More glamour than boudoir?  Then start thinking Xhibit, the perfect way to display an individual image.  These Giclee prints are printed to perfection on Hahnemuhle German Etching paper and then double-matted in rag board that is both acid and lignum-free.  Top-off this fabulous look with the added touch of a V-grove in the mat and you have a sophisticated look your clients will love.  Xhibits are delivered completely ready for framing or display at a cost you won’t believe!

11x14 Xhibit in an 16x20 mat - photo by Critsey Rowe

Xhibit by Finao. Fine art matted print. Photography pictured by Couture Boudoir.

Suggest something he can carry along when he travels or deploys like the Xcetera: a folio like you have never seen before.  Images are matted in double weight conservation mat board and finished in your choice of fabrics.  Two very personal images will always be a reminder of what’s waiting at home.  We would pick velvety soft vegan suede “Red Carpet” as a show-off heart-stopper.

Xcetera Folio.

Xcetera Folio. Photography pictured by Marco Antonio Photography.

This year is the year to remember that PRODUCTS MAKE SALES, and sales will come if you have a plan.  Put a price on everything and offer a selection. Give your client a choice of what she WILL purchase, and NEVER the notion of IF she will purchase.  We want to tease you with the options and the profits, but we know the biggest THRILL will be the reaction your client gets when they thrill the one they love.

Jamie Westman

Jamie Westman

Jamie is Finao's resident Guidance Guru and Marketing Assistant to the Queen of All Things Finabulous, Christine Perry-burke.

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Last Minute Gifts: In Stock Items

There is still time to put a little more profit in your pocket this holiday season!  Finao has some great products that are in-stock and ready to rock and a few others with super quick turn-around on your custom orders!

 

You have until Dec 16th with standard shipping or Dec 19th with overnight to order the following:

ORDER NOW!  Custom Elements albums and guestbooks

ORDER NOW!  Elements 3ditions Boxed Sets (NOW 50% OFF!!)

ORDER NOW!  In Stock Elements albums and guestbooks

ORDER NOW!  In Stock Gallery albums and mats

ORDER NOW!  eFX CD/DVD Cases (NOW 50% OFF!!)

 

Assortment of in stock items available at Finao.

Assortment of in stock items available at Finao.

 

You have until Dec 13th with standard shipping or Dec 18th with overnight to order these fully-finished items that can also be drop-shipped for no extra fee directly to your clients:

ORDER NOW!  custom playBOOK photo book

ORDER NOW!  Xhibit fine art wall print

ORDER NOW!  Xcetera matted folio

 

Variety of quick turn-around products available at Finao.

Variety of quick turn-around products available at Finao.

Jamie Westman

Jamie Westman

Jamie is Finao's resident Guidance Guru and Marketing Assistant to the Queen of All Things Finabulous, Christine Perry-burke.

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Holiday Gift Giving: Portrait +

DON’T LEAVE MONEY ON THE TABLE!

Now is the perfect time to reach out with special offers to your past clients.  Many of them are probably looking for personalized gift ideas and are planning on spending this holiday season; your job is make sure those dollars are spent with your business rather than the big box store down the road.  Your work has already been done as you’ve already selected & corrected, and many of you have probably already designed/sold/delivered a main album or sold a main wall portrait.  Those same files can be used or tweaked to make new products for Mom & Dad, G&G and Big Sis.  You simply need to get the order!

Make sure that your clients’ parents, grandparents, friends and other family members are covered with great products like these:

Wall portraits, folios, and brag books.

Parents, grandparents and siblings would all love a wall portrait or grouping.  The Xhibit is a top of the line fine art print for a price that’s for everybody!  It features a stunning giclée print expertly mounted and double-matted in museum-quality mat board and embellished with a beautiful V-groove.  Fully finished and ready to display in any standard-sized frame, the Xhibit is the perfect gift for family and can be ordered with just a few clicks of the mouse – get one now!

8x10 Xhibit in an 11x14 mat - photo by Turn Loose the Art

Xhibit – 8×10 print in an 11×14 mat – photo by Turn Loose the Art

 

A folio featuring a portrait or two of a loved one is also a great gift idea requiring no design.  Xcetera Folios come in a wide array of cover materials so that each one can be created to fit the personality and tastes of the recipient.  Prints are available in photographic luster and metallic, or giclée and again, are mounted and matted with a museum-quality mat and finished with an embossed embellishment.  Choose between images on both sides, or maybe try a single image on one side with a personal note and signature on the opposing blank side.  Xcetera Folios are also fully-finished products that require no work on your end other than placing the order!

Single Xcetera Folio. Photography by mod4 photographic - Michigan

Single Xcetera Folio. Photography by mod4 photographic – Michigan

 

Portrait Albums are definitely something that shouldn’t be missed as they are walking, talking billboards for your photography.  Even if you’ve already delivered a larger, high-end album to your clients for their home, now is the time to suggest some smaller brag-book copies that are easily slipped into a purse and shared on the go.  What proud parent wouldn’t want to show off their beautiful family and children to everyone they know?  Include studio imprinting of your logo inside the front cover and get maximum exposure.

The Finao playBOOK is the album where super affordability meets great style and quality construction.  You just can’t go wrong with this book.  Submit your page-spreads and, in just a few days, receive a fully-finished photo album featuring panoramic spreads and seamless construction (no ugly gutters here!).  Plug-in Fundy Album Builder to you PhotoShop or check out fantastic templates from Design Aglow to make a stunning presentation in minutes!

playBOOK photos provided by Zofia & Co.

playBOOK photos provided by Zofia & Co.

 

Self-mount Elements albums are also a super quick and easy gift option.  These are books you can pre-purchase and keep in-stock in your own studio, or custom order for each client as you can easily mount a few of their favorite prints on each page-side.  Think 4×6, 5×7 or 8×8.  With a low minimum number of prints required to fill one, this makes for the perfect “greatest hits album”.  The minimum capacity is 5 leaves/10 prints, or with the guestbook style pages, there is room for 5 prints and 5 blank pages for personalized notes and signatures.  Elements can be custom ordered with a normal turn-around of about 5 days, or for a last-minute option, check out our in-stock options!  Again, Design Aglow has some really cute templates to add some pizazz to your prints, or use simple full bleed 4×6 prints for a 4×6 book, it’s totally up to you!

Finao Elements self mount album

Finao Elements self mount album

Help your clients give the gift that only they can give!

Jamie Westman

Jamie Westman

Jamie is Finao's resident Guidance Guru and Marketing Assistant to the Queen of All Things Finabulous, Christine Perry-burke.

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Holiday Gift Giving: Wedding +

Help your clients give the gift that only they can give!

The delivery of the bridal album to your clients should never be where it has to end!  Make sure that your clients’ parents, grandparents, friends and other family members are covered with these great products:

Parent books, wall portraits, and folios.

Parent Albums are definitely something that shouldn’t be missed as they are walking, talking billboards for your photography.  What proud parent wouldn’t want to show off their “baby’s” big day to everyone they know?  Include studio imprinting of your logo inside the front cover and get maximum exposure.

If you didn’t sell a package including parent albums at the time of the booking, now is the perfect time to bring it up again.  Your work has already been done as you’ve already designed the main album and those same files can be used to make new books for mom & dad.  You simply need to reach out to your past clients to get the order! The first option you should never sell yourself short on, would be to do a similar album to your main book, or maybe a slightly smaller size.  You can sell this as a significantly discounted offer for being such a fabulous client.  Your second option, if dollars are on the thin-side, would be to offer playBOOKS.  These are fantastic economic alternatives, again can use the same files from your other flush mount, and have a super-fast turn-around as well!

Customer submitted photo of a flush mount ONE bridal album with an accompanying playBOOK.

Customer submitted photo of a flush mount ONE bridal album with an accompanying playBOOK.

 

Parents, grandparents and siblings would all love a wall portrait or grouping.  The Xhibit is a top of the line fine art print for a price that’s for everybody!  It features a stunning giclée print expertly mounted and double-matted in museum-quality mat board and embellished with a beautiful V-groove.  Fully finished and ready to display in any standard sized frame, the Xhibit is the perfect gift for family.

Xhibit fine art matted prints by Finao. Photography by Couture Boudoir and Turn Loose the Art.

Xhibit fine art matted prints by Finao. Photography by Couture Boudoir and Turn Loose the Art.

 

Family and friends would also be smitten with a folio featuring a portrait or two of their loved one’s special day.  Xcetera Folios come in a wide array of cover materials so that each one can be created to fit the personality and tastes of the recipient.  Prints are available in photographic luster and metallic, or giclée and again, are mounted and matted with a museum-quality mat and finished with an embossed embellishment.  Choose between images on both sides, or maybe try a single image on one side with a personal note and signature on the opposing blank side.  Xcetera Folios are also fully-finished products that require no work on your end other than placing the order!

Xcetera Folios by Finao. Photography by Turn Loose the Art.

Xcetera Folios by Finao. Photography by Turn Loose the Art.

 

These simple add-ons are sure to increase your sales, provide another point of contact with past clients, and add value to your services!

Jamie Westman

Jamie Westman

Jamie is Finao's resident Guidance Guru and Marketing Assistant to the Queen of All Things Finabulous, Christine Perry-burke.

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