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SAMPLE WEDDING ALBUMS

Finaon and accomplished photographer Bryan Caporicci is no stranger to selling albums in his photography business.  He is the creator of “Sprouting Photographer“, an educational site dedicated to teaching photographers the business of of photography.  We wanted to share one of his articles from that site that touches on a subject that’s obviously near and dear to us =)

 

Why sample wedding albums are important for photographers

The process of buying a car is one that is not very enjoyable by many, but it’s something that we have to do from time to time. Imagine that you are in the market for a new car, and you happen to have your heart set on a Volkswagen – you love what they stand for, you appreciate the German engineering and you picture yourself feeling proud driving a VW. In hopes to look at the different options, you schedule some time in your busy schedule drive to the local Volkswagen dealership to look at their line-up and see what’s involved. You aren’t sure exactly which model you’d like to buy, but you know that you definitely are leaning towards an SUV because they have more space.

When you walk into the Volkswagen dealership, you are treated like royalty. These guys are pros. You’re greeted by a friendly receptionist, she offers to take your coat, you are offered coffee and there is comfortable seating. You meet with a no-pressure salesperson who is extremely knowledgeable about their products and he educates you about your options in their SUV lineup – the Volkswagen Tiguan and the Volkswagen Toureg.

They’re doing everything perfect. Textbook sales routine. You feel good about making a buying decision.

After hearing about the Tiguan vs the Toureg, you are leaning towards the more expensive Toureg because the salesperson explained to you how it has more trunkspace, more room all around and is built on a more robust frame and therefore drives much smoother. It’s a fair bit of a price jump to go from the Tiguan to the Toureg, but so long as you feel it’s worth it, you are thinking that that might be the best decision for you and your family.

“Great”, you say, “the Toureg seems like the perfect option for me. Can I take a look at one and take it for a test drive?”. You’re practically sold. You’re excited to get in this sweet German machine and feel the smooth ride that you’ve sold. You want to see that your son’s hockey bag will fit in the trunk and check out the built-in DVD player that will keep your kids entertained on long road trips.

“Oh no”, the salesperson tells you. “We don’t have the Toureg here. I can show you a Tiguan though, and then I can show you some pictures of the larger and more luxurious Toureg. Sound good?”.

Hang on right there. This wouldn’t happen. Never. No way. A car dealership would never try and sell a product that they can’t show you. They wouldn’t expect you to invest the extra money without letting you sit in the car or take it for a drive. That sounds crazy, right?

You’re right, it is crazy, and it’s why car dealerships have most of their products in-stock. That’s why a car salesperson is able to successfully sell on emotion – they can show you the product, let you sit in it, let you take a drive in it and let you fall in love with it.

Showing all your products

As professional photographers, the same principles apply. Many photographers will offer a range of products, but only actually show one or two of them. Or they’ll have to explain one of the upgrades when asked about it instead of being able to show it. How can you explain the benefits of a fine-art print vs a regular print if you only have the regular print to show? How can someone fall in love with your albums with photo covers if all you have are leather-bound albums? This would be the exact same as the salesperson in the example above trying to sell you the Toureg when all he could show you was the Tiguan. In that context, it does seem a little bit crazy, doesn’t it?

Showing specific examples

Taking this idea another way, you can see how there is huge benefit to being able to show a potential bride and groom a specific album from a wedding you photographed at their venue as opposed to showing an album from another venue. When the bride and groom can see your work at their wedding location, they can connect with your work so much more. They feel that you “get” them and they can picture you photographing their wedding.

Studio samples

To be able to show a variety of product options as well as a wide array of wedding locations, it is my belief that you need to have many studio sample albums when meeting with a bride and groom. The more studio sample albums you have, the more you can be specific to their wedding when showing off your work. The more studio sample albums you have, the more options you can present to them and potentially offer them an upgraded finished product.

Action item:

My actionable lesson for today’s article is simple – order more sample albums! To be more specific, go back to your weddings from the last 2-3 years and pick out three weddings you photographed at venues that you’d like to photograph at again. Either order yourself a duplicate of that couple’s wedding album, or design a new album from that wedding to order as a sample. Be sure that every one of these albums is a different size, and has a different cover and page type. Moving forward, for every wedding you photograph this year at a venue you’d like to photograph at again, make it a part of your standard workflow to design and order a sample album within the month following the wedding. Again, make every one of these albums is a different size, and has a different cover and page type.

This will give you a good head-start on your studio sample album collection and give you two benefits:

  1. You will be able to talk and show images that you created specifically from a potential couple’s wedding location when showing them a wedding album.
  2. You will be able to show many options to potential couples when meeting with them, showing your diversity and the many product options (and upgrades) they can invest in.

 

 

Bryan Caporicci

Bryan Caporicci is an award winning wedding and portrait photographer based out of Fonthill, Canada. Bryan is a Fuji X-Photographer and in 2011, he was awarded his Craftsman of Photographic Arts (CPA) designation by the Professional Photographers of Canada (PPOC), making him one of the youngest photographer in Canada to receive this level of achievement. Bryan founded the educational website www.SproutingPhotographer.com where he writes, speaks and teaches about the business of photography. Bryan portfolio and website can be found at www.bcapphoto.com.

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LIVE CHAT now available

Finao’s rockstar Customer Service just found a new way to help you out!  LIVE CHAT is now available at www.finao.com.  We all have those simple, stupid questions that we don’t want to make a whole phone call for or wait for an email reply.  This is the perfect time for a quick chat to get a quick answer!  So stop by and see all of our new and exciting additions!

Jamie Westman

Jamie Westman

Jamie is Finao's resident Guidance Guru and Marketing Assistant to the Queen of All Things Finabulous, Christine Perry-burke.

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50% OFF 3ditions Box Sets!

Variations on a Theme - 5x5 3ditions in Lady Luck

Elements Box Sets, known as 3ditions are IN STOCK and ready to order at 50% OFF the regular price!  Choose from a wide assortment of sizes, capacities and colors.  Each 3ditions Box Set comes with 3 matching self-mount albums in a coordinating slip-case.  Prices shown in the cart are already discounted, no coupon codes necessary. Browse our brand new IN STOCK list below.

Grab yours while they last!!

3ditions Box Set of Finao's self-mount Elements albums. Easy to assemble yourself for quick delivery to clients.

3ditions Box Set of Finao’s self-mount Elements albums. Easy to assemble yourself for quick delivery to clients.

VIEW RELATED ARTICLES:

In Stock & Ready to Rock

50% OFF CD CASES!

Last Minute Gifts: In Stock Items

Jamie Westman

Jamie Westman

Jamie is Finao's resident Guidance Guru and Marketing Assistant to the Queen of All Things Finabulous, Christine Perry-burke.

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Valentease ‘em in 2014

Valentease 'em with heart-stopping portrait products from Finao.

With Finao, there are endless ways to Valentease your client’s special someone!

Not only does Finao have 17 different colors, textures and materials in the color of love but we also have a great selection of products that are perfect for creating the ultimate tease.

Got something to hide?  Consider a Portfolio Box (available in sexy black silk) or The Marilyn, our brand new solid envelope (available in 3 different shades of red and more).  These products present a selection of individually matted images all tied-up and ready to be slipped open and enjoyed. ;)

Choose from four sizes: 8×0, 10×10, 11×14 and 13×13 for both your box and your envelope.  The Marilyn holds 10-12 or 15-18 matted prints, where the Portfolio Box has capacity for up to 18 (standard) or up to 25 mats (deep) to accommodate your larger sessions.  We have to say the Marilyn in “Lip Lock” has been a super hit at shows.

The Marilyn - a stylish envelope-shaped box option for prints

The Marilyn – a stylish envelope-shaped box option for prints

Some Valentine's themed cover options available on The Marilyn print envelope by Finao.

Some Valentine’s themed cover options available on The Marilyn print envelope by Finao.

Albums better suit your style?  Then take a look at Elements (available in 17 red/pink fabrics and leathers) and playBOOKs (available in 9 red/pink fabrics and fauxs).  Both are very fast turn around, usually a few days for Elements and less than a week for playBOOKs.  Elements are a self mount book, perfect for the “do it yourselfer” and can hold as few as 10 prints up to 40.  playBOOKs are fully finished albums and start with 10 spreads/20 sides and can go all the way to 50 spreads/100 sides.  Both are economical, beautiful and exquisitely made.  Just add your hot images and both become as sexy as you want them to be.  Try “Love Junky” (leather upgrade) on an Element, or “Lady Danger” on a playBOOK.

Lady Luck silk on left, Love Junky leather on right.

Lady Luck silk on left, Love Junky leather on right.

Leathers in the color of love available with the Leather option on  Finao Elements self-mount albums.

Leathers in the color of love available with the Leather option on
Finao Elements self-mount albums.

Fabrics and fauxs in rosy shades available on all Finao playBOOKS and Elements albums.

Fabrics and fauxs in rosy shades available on all Finao playBOOKS and Elements albums.

More glamour than boudoir?  Then start thinking Xhibit, the perfect way to display an individual image.  These Giclee prints are printed to perfection on Hahnemuhle German Etching paper and then double-matted in rag board that is both acid and lignum-free.  Top-off this fabulous look with the added touch of a V-grove in the mat and you have a sophisticated look your clients will love.  Xhibits are delivered completely ready for framing or display at a cost you won’t believe!

11x14 Xhibit in an 16x20 mat - photo by Critsey Rowe

Xhibit by Finao. Fine art matted print. Photography pictured by Couture Boudoir.

Suggest something he can carry along when he travels or deploys like the Xcetera: a folio like you have never seen before.  Images are matted in double weight conservation mat board and finished in your choice of fabrics.  Two very personal images will always be a reminder of what’s waiting at home.  We would pick velvety soft vegan suede “Red Carpet” as a show-off heart-stopper.

Xcetera Folio.

Xcetera Folio. Photography pictured by Marco Antonio Photography.

This year is the year to remember that PRODUCTS MAKE SALES, and sales will come if you have a plan.  Put a price on everything and offer a selection. Give your client a choice of what she WILL purchase, and NEVER the notion of IF she will purchase.  We want to tease you with the options and the profits, but we know the biggest THRILL will be the reaction your client gets when they thrill the one they love.

Jamie Westman

Jamie Westman

Jamie is Finao's resident Guidance Guru and Marketing Assistant to the Queen of All Things Finabulous, Christine Perry-burke.

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Last Minute Gifts: In Stock Items

There is still time to put a little more profit in your pocket this holiday season!  Finao has some great products that are in-stock and ready to rock and a few others with super quick turn-around on your custom orders!

 

You have until Dec 16th with standard shipping or Dec 19th with overnight to order the following:

ORDER NOW!  Custom Elements albums and guestbooks

ORDER NOW!  Elements 3ditions Boxed Sets (NOW 50% OFF!!)

ORDER NOW!  In Stock Elements albums and guestbooks

ORDER NOW!  In Stock Gallery albums and mats

ORDER NOW!  eFX CD/DVD Cases (NOW 50% OFF!!)

 

Assortment of in stock items available at Finao.

Assortment of in stock items available at Finao.

 

You have until Dec 13th with standard shipping or Dec 18th with overnight to order these fully-finished items that can also be drop-shipped for no extra fee directly to your clients:

ORDER NOW!  custom playBOOK photo book

ORDER NOW!  Xhibit fine art wall print

ORDER NOW!  Xcetera matted folio

 

Variety of quick turn-around products available at Finao.

Variety of quick turn-around products available at Finao.

Jamie Westman

Jamie Westman

Jamie is Finao's resident Guidance Guru and Marketing Assistant to the Queen of All Things Finabulous, Christine Perry-burke.

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Finao Holiday Schedule

Starting tonight through Sunday, Finao’s offices will be closed for Thanksgiving.  We’ll be back on Monday morning, December 2nd, and ready to help you with anything we can!

Normal office Hours are Monday through Friday 10a-6p EST

This holiday season we have a few dates that differ from that normal schedule, so here is a snapshot for you:

Finao Holiday Calendar

 

Limited email contact will be available December 24, 26 and 27th at info@finao.com

Full details on holiday order deadlines can be found here.

Happy Holidays Everyone!!

Jamie Westman

Jamie Westman

Jamie is Finao's resident Guidance Guru and Marketing Assistant to the Queen of All Things Finabulous, Christine Perry-burke.

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Holiday Gift Giving: Portrait +

DON’T LEAVE MONEY ON THE TABLE!

Now is the perfect time to reach out with special offers to your past clients.  Many of them are probably looking for personalized gift ideas and are planning on spending this holiday season; your job is make sure those dollars are spent with your business rather than the big box store down the road.  Your work has already been done as you’ve already selected & corrected, and many of you have probably already designed/sold/delivered a main album or sold a main wall portrait.  Those same files can be used or tweaked to make new products for Mom & Dad, G&G and Big Sis.  You simply need to get the order!

Make sure that your clients’ parents, grandparents, friends and other family members are covered with great products like these:

Wall portraits, folios, and brag books.

Parents, grandparents and siblings would all love a wall portrait or grouping.  The Xhibit is a top of the line fine art print for a price that’s for everybody!  It features a stunning giclée print expertly mounted and double-matted in museum-quality mat board and embellished with a beautiful V-groove.  Fully finished and ready to display in any standard-sized frame, the Xhibit is the perfect gift for family and can be ordered with just a few clicks of the mouse – get one now!

8x10 Xhibit in an 11x14 mat - photo by Turn Loose the Art

Xhibit – 8×10 print in an 11×14 mat – photo by Turn Loose the Art

 

A folio featuring a portrait or two of a loved one is also a great gift idea requiring no design.  Xcetera Folios come in a wide array of cover materials so that each one can be created to fit the personality and tastes of the recipient.  Prints are available in photographic luster and metallic, or giclée and again, are mounted and matted with a museum-quality mat and finished with an embossed embellishment.  Choose between images on both sides, or maybe try a single image on one side with a personal note and signature on the opposing blank side.  Xcetera Folios are also fully-finished products that require no work on your end other than placing the order!

Single Xcetera Folio. Photography by mod4 photographic - Michigan

Single Xcetera Folio. Photography by mod4 photographic – Michigan

 

Portrait Albums are definitely something that shouldn’t be missed as they are walking, talking billboards for your photography.  Even if you’ve already delivered a larger, high-end album to your clients for their home, now is the time to suggest some smaller brag-book copies that are easily slipped into a purse and shared on the go.  What proud parent wouldn’t want to show off their beautiful family and children to everyone they know?  Include studio imprinting of your logo inside the front cover and get maximum exposure.

The Finao playBOOK is the album where super affordability meets great style and quality construction.  You just can’t go wrong with this book.  Submit your page-spreads and, in just a few days, receive a fully-finished photo album featuring panoramic spreads and seamless construction (no ugly gutters here!).  Plug-in Fundy Album Builder to you PhotoShop or check out fantastic templates from Design Aglow to make a stunning presentation in minutes!

playBOOK photos provided by Zofia & Co.

playBOOK photos provided by Zofia & Co.

 

Self-mount Elements albums are also a super quick and easy gift option.  These are books you can pre-purchase and keep in-stock in your own studio, or custom order for each client as you can easily mount a few of their favorite prints on each page-side.  Think 4×6, 5×7 or 8×8.  With a low minimum number of prints required to fill one, this makes for the perfect “greatest hits album”.  The minimum capacity is 5 leaves/10 prints, or with the guestbook style pages, there is room for 5 prints and 5 blank pages for personalized notes and signatures.  Elements can be custom ordered with a normal turn-around of about 5 days, or for a last-minute option, check out our in-stock options!  Again, Design Aglow has some really cute templates to add some pizazz to your prints, or use simple full bleed 4×6 prints for a 4×6 book, it’s totally up to you!

Finao Elements self mount album

Finao Elements self mount album

Help your clients give the gift that only they can give!

Jamie Westman

Jamie Westman

Jamie is Finao's resident Guidance Guru and Marketing Assistant to the Queen of All Things Finabulous, Christine Perry-burke.

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Secret Garden Leather

We have received our new stock of Secret Garden and orders that have been waiting will be starting to roll out now!  Thank you so much for your patience as these hides were created.  Secret Garden is one of our completely custom and hand-finished leathers so it does vary from hide to hide and also each time a new batch of hides is created for us.  It exists nowhere else on earth!!  You may see some difference in tone/finish on current orders compared to old samples or swatches, but this is an expected variance when dealing with custom-made leathers.  We buy large quantities, however, so each run should last quite a while, and we’d expect this current batch to last into 2015.

For your viewing pleasure :)

Secret Garden from the Fragments collection at Finao.

Secret Garden from the Fragments collection at Finao.

Jamie Westman

Jamie Westman

Jamie is Finao's resident Guidance Guru and Marketing Assistant to the Queen of All Things Finabulous, Christine Perry-burke.

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Is your album company/lab looking-out for your interests?

come-play

Do you think your album company or lab would put your interests ahead of their own?  Finao does.  Do you think your vendors would post this message on Facebook and turn down the business to protect the photographers who use their products?  Finao did.

Question posted

Sheri wrote:

My photographer used you to make a wedding album for my daughter’s wedding 3 years ago. My son got married last week in Phoenix and their photographer doesn’t do this. Can I go directly through you to create an album? If so, how do I go about it?

Thanks!

Sheri

Finao Online, LLC wrote:

Hi Sheri,

First, congratulations on your son’s marriage. As the owner of Finao I love to hear when an album owner is happy and wants another one. Finao is strictly a business to business company and works only with professional photographers and professional design services. I would first suggest you give our company’s info to the photographer. I know you are the Mother of the Groom, but it’s so sad to have someone say a photographer “doesn’t do that” when it comes to albums. The wedding album is the first heirloom of a newly created family and a pretty important part of the history of all the families involved. If you are not comfortable with that I can contact the photographer directly. Let me know who it is and I will be happy :O) to give him/her a call.

Christine Perry-burke, Partner, Finao

 

Every day we take steps to make sure that the people we serve are professional photographers.  I know the line is getting blurred, but we look for markers we consider important:

1.  A website (and we do check them out)
2.  A tax ID
3.  An email address with a business name that could relate to photography
4.  A reference from within the photographic community
5.  Membership in a professional organization

Some people don’t pass all 5 and that’s OK.  We also know that just because someone calls themselves a professional photographer is no guarantee that they either charge or make money from their endeavors.  So be it.

We do not sell directly to the consumer, no matter how many releases they say they have.  Why?  Because our clients are professionals and we expect them to mark-up the products and make money.  That’s what being in business is all about.  If I sell a print, a canvas, an iPhone case or an album to your customer for the same price I sell it to you, someone is getting screwed.  That someone is you.

We don’t even put our name in our albums and we know that has hurt our business and perhaps yours.  Our name is pretty simple, Finao, and it means Failure Is Not An Option.  Personally, I think that’s a pretty good ending for a wedding album.  We know that our albums are unique and when your client shows them off maybe the name will stick and another family, in another town, will search for a photographer (perhaps you) who offers that specific brand.  But you said you didn’t want us to do that, so we don’t.

Our prices are not public online.  We do not enclose invoices with any packages because we don’t ever want the possibility that we would slip-up and send an invoice with a direct-ship order.  We did help promote some pretty good businesses within the industry that we felt might offer some things photographers would find useful by including seasonal info sheets in the box.  No money exchanged hands, it was what we thought was helping people out with actions, designs, software and templates.  You told us you didn’t like that so we quit.

So if your album company and/or lab have their prices on their website and sell directly to the public then they have become your competition.  That’s right.  You are competing with them.  It’s not enough to be competing with other photographers and Craig’s Listers; you’re now competing with your vendors.

At Finao we don’t think that’s right or fair.  We want you to make a living.  We do not believe profit is a bad word.  We believe that what you do has value far beyond the cost of the paper and materials.   We believe in providing you with unique products your client can NOT purchase on their own:

Xhibits
Xceteras
The Marilyn,
And all of our albums

These products are created for you.  They are different, better, classy, unique, and look obviously expensive (even though they are not).  They are created to be sold by the professional photographer.

We have your back.

Surely you don’t want clients who expect to get the cheapest photography, so why would you think they want the cheapest products.  Support those who support you.  That’s how we will all succeed.

Have you got our back?

Christine Perry-Burke

Christine Perry-Burke

Managing Partner and "queen" of Finao. I'm responsible for all the cool materials and products at Finao. A vegetarian and animal lover to my core, we run a dog friendly office. I believe Finao should be a good corporate citizen and tread lightly on our planet.

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Holiday Order Deadlines 2013

THE CLOCK IS TICKING!

All orders placed by 11:59pm EST on their respective deadlines are expected to be delivered by December 23rd.

Please help ensure that everyone has a happy and stress-free holiday by getting your orders in as soon as possible rather than waiting until the cut-off.  Deadlines are to ensure that last-minute additions are able to get in.  Our little elves will be working away in the shop to hand-make each and every one of your albums, so please give them as much time as possible to work their magic for you!

SPECIAL NOTE FOR JANUARY BRIDAL SHOW ORDERS:

Our first priority is getting your client orders out for the holidays, and then sample albums for January shows.  Please leave a note at the end of your sample order with the date of your show and we’ll do everything we can to meet that expectation.  Sample orders are not holiday orders.

SELDEX USERS: Orders must be placed by the December 2nd deadline as Seldex closes for holiday break until mid-January and will not be able to start filling late orders until their return.

WE’RE SO THANKFUL WE HAVE SUCH AMAZING FINAONS TO WORK WITH!  WE WISH YOU ALL THE BEST FOR THIS HOLIDAY SEASON AND LOOK FORWARD TO BIG BIG THINGS IN 2014!!!
Finao Holiday Order Deadlines 2013

Finao Holiday Order Deadlines 2013

 

Jamie Westman

Jamie Westman

Jamie is Finao's resident Guidance Guru and Marketing Assistant to the Queen of All Things Finabulous, Christine Perry-burke.

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